The Toy Industry Research Association (AIJU) publishes a guide to guide professionals, families and consumers in general about the selection of games and toys most recommended. It's about the AIJU 3.0 guide which combines the most advanced technologies (augmented reality, QR codes, mobile applications, social networks, digital libraries, etc.) with emerging recreational trends.
At present, the AIJU 3.0 Guide is the only one in Spain that is based on studies with children and families and follow strict quality parameters before recommending them. It includes a selection of games and toys tested by users not only according to usability and pedagogical criteria but also taking into account children's playful interests.
The Guide uses new technologies to enrich the content and make it more complete and useful for those who want to consult it. You can download (15 MB) from this page and so you can access all the interactive content that it includes.
Thus, you can use the augmented reality which allows you to discover hidden activities only available on mobile devices. It is necessary to use a free application to listen to the audio related to the toy. There are also QR codes that allow more information about the product or company that has developed it.
The guide takes into account the emerging trends in current games and toys. This defines the various child profiles, the specific needs of children with different abilities (motor, auditory and visual), provides data and interesting facts about current childhood and informs about recycling issues.
Also the guide uses iconotoys, a new proposal of icons that brings together the essential characteristics of the games (recommended age, technical aspects and educational benefits).
On the Toy Guide page, children and adults are allowed to comment on toys, comment on experiences, give them a note, even their doubts will be resolved by specialists through an online chat. Spaces have also been enabled on Facebook or Twitter so that consumers can participate in opinion polls about children, toys and childcare.
