He flex ad which shows a home birth has been received with astonishment, emotion or indignation by different groups.
For viewers, it has certainly been a shocking and tender image. It introduces back into society the debate about the safety or insecurity of home birth and about the mother's right to decide where she wants to give birth.
In Spain the home birth It is still a minority, but it is increasing and its defenders argue that it is practiced, with the coverage of Public Health in the most developed countries of Europe with full guarantee. Several significant associations in this area (Platform for Birth Rights, The Birth is Ours, Breeding with the Heart and Ithaca) has joined to carry out a press campaign of thanks to Flex by this announcement, which shows how wonderful a safe home birth can be.
We are glad that in a few seconds it has been summarized that respect for the physiology of normal labor and safety do not have to be at odds; that the minimum intervention guarantees better results for the mother and the baby, that childbirth is a time to remember as a beautiful experience and that childbirth is a family event in which the couple and siblings fit
